| |
|
|
| |
" WLCI students are talented with very strong design inputs. Prarthana Chaddha has been an integral part of all our major events and has done outstanding work as a VJ stylist."
 more..
|
|
|
Visual Communication- Programmes for Graduates
..................................................................................................................................................... |
| |
|
The Advertising & Graphic Design School offers Professional programmes in Visual Communication for graduate students. These multidisciplinary programmes lay emphasis on visual communication and design techniques. They focus on design communication and integrate the creative and strategic processes. They provide you with a strong foundation in Visual Communication and equip you with skills required in the industry. You will study Advertising, Animation, Graphic Design, Web and New Media, editorial design and production, TVC, copywriting and packaging design. You will also acquire entrepreneurial skills and be conversant with professional studies, including intellectual property rights and ethics. Throughout your studies you are encouraged to think creatively and develop innovative solutions. The programmes integrate new technology and design fundamentals to stimulate the development of critical judgment. These programmes prepare you for careers and job opportunities in Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, Packaging, Copywriting, Television, Media, Films, Photography, Exhibition and Retail Design. These programmes also train you to become design auditors and strategic design planners.
|
|
| |
ADVANCED CERTIFICATE I
.................................................................................................................................................................................... |
| |
This programme is aimed at those of you who are interested in learning the fundamentals of Visual Communication and Advertising and take up careers in advertising, interactive multimedia, Web, television and visual branding. You will be familiarized with the historical, social, cultural, economic and ideological context of advertising and brands. You will learn to define and analyze brands and develop skills for research, comparative analysis, evaluation and presentation. You will explore and study visual elements and principles including spatial relationships, compositions in 2D visual dynamics and 3D dimensional spaces. You will also learn concepts of visual design, structure, analysis and refinement of visual aesthetics. You will be introduced to the fundamentals of colour theory and different media techniques including drawing, illustration, rendering, photography, animation, audio visuals and films. During the programme you are introduced to idea generation and lateral thinking techniques along with marketing, product planning, and brand building. You also create advertisements in response to a creative brief. At the end of the programme you submit a project which demonstrates knowledge and skills acquired by you during the programme. On completion of this programme, you will be able to analyze visual structures, elements of design and develop the ability to think laterally. You will acquire basic competencies in photography and be able to work on a brand and create print advertisements.
|
| |
| Course Curriculum |
| |
- Visual Principles and Systems
- Representational Techniques
- Idea Generation Techniques
- Photo Communication
- Product Planning And Marketing
- Corporate Identity
- Art Design & Society
- Advertising & Brand Development
- Final Project
|
| |
ADVANCED CERTIFICATE II
.................................................................................................................................................................................... |
| |
This programme is aimed at students who are interested in acquiring skills in visualization and web-based designing. The programme is supported by workshops, seminars and contemporary case studies. The curriculum includes Semantics, Corporate Identity and Brand Planning, Graphic Design and Advertising. You will be given an historical overview of the development of advertising and brands, taking into account commercial and ideological factors. You will gain an understanding of social, economic and technological contexts for product planning and marketing. You investigate a corporate brand strategy and learn to apply design skills to create a corporate brand manual. This programme enables you to develop competencies in using software like Photoshop, Indesign, Illustrator and Flash for the print and electronic media. On completion of this programme, you will be able to conceptualize ideas and concepts and recognize semantics and semiotics. You would be able to ideate and visualize an advertising campaign and craft copy for print and online advertising. You will be able to create a user-centred multimedia design for an interactive website. |
| |
| |
| Course Curriculum |
| |
- Idea Generation and Innovation
- Semantics & Communication Theory
- Advertising Campaign (Visualization)
- Copywriting for Print
- Visual Identity
- Multimedia & Web Authoring
- Advance Typography Design
- Print Production
- Representational Techniques
- Applied Ergonomics
- Photo Communication
- Computer Application in Design
- Project (Brand Identity)
|
| |
PROFESSIONAL CERTIFICATE I
.................................................................................................................................................................................... |
| |
The programme focuses on the application of design in the business environment. It includes self-directed independent learning and peer controlled activities. You will learn to develop advertising strategies and create advertisements in response to industry briefs. You will learn to create web-driven and online advertising and to critically analyze and audit design communications of an organization and suggest design solutions from a business perspective. You will become conversant in Intellectual Property Law, copyright act and patent laws. You will be introduced to a variety of Animation Techniques used in multimedia and video. On completion of this programme, you will be competent to create advertising campaigns, TVC scripts and Strategies for cross cultural advertising. You would also be able to design an interactive website.
|
| |
| Course Curriculum |
| |
- Idea Generation & Creative Strategies
- Art Direction for Cross Cultural Design
- Copywriting for Television Commercials
- Designing Online Web Graphic Animation
- Photo Communication
- Indian Thought & Traditions
- Animation Techniques
- Corporate Identity
- Design Audit/Design Process and Strategies for Business
- Intellectual Property Law
|
| |
PROFESSIONAL CERTIFICATE II
.................................................................................................................................................................................... |
| |
This programme is directed at those of you who want to gain professional skills and develop advanced visualization and thinking skills. During this programme, you will undertake 'live' projects, integrating theory and practice which support career prospects and further education. You are provided with a Unique Traineeship opportunity to work in the industry where you gain experience in handling challenging projects in a competitive environment. You will undertake industry briefs in which you demonstrate your understanding of design and brand communication that match current industry trends . You will learn to work in cross-functional teams and develop creative proposals based on an understanding of the market and consumer requirements. This will be followed by creating storyboards, media treatments visuals and presenting highly- finished 'industry benchmarked' proposals for your campaigns. In the Self Negotiated Final Project (SNFP) you will present your ideas, research, strategy and concept development relevant to the project. You will learn to use 3DS Max, Web for internet advertising, e-business and interactive multimedia. You will also learn to create an animated sequence using animation software. On completion of this programme, you would have developed competencies in Design Strategies, Corporate branding, New Media and 3DS Max software. You would have the ability to create a TVC and an individual portfolio. You will be able to pursue careers in Advertising, Graphic Design, Web and Multimedia, Copywriting, Corporate Image Planning and Brand Identity, Interactive Media, TV Film, Exhibition, Photography and Design Consultancy. |
| |
| |
| Course Curriculum |
| |
- Portfolio Development
- Self Negotiated Final Project (SNFP)
- New Media
- 3DS Max
- TVC Copywriting (Optional unit)
- Group Exhibition
|
For Further Information Contact
.................................................................................................................................................................................... |
| |
Ms. Neha Bahl at (0)9818479333
or mail at pgcourses@wiganindia.org or enquiry@wiganindia.org |
| |
|
|
|
| |
| |
|
 |
|
Globally acclaimed qualifications |
|
International course curriculum |
|
Option to study some levels in UK |
|
Opportunity to pursue further studies abroad |
|
Professional Communication Workshops |
|
Life Skills Training Workshops |
| |
|
|
|
| |
|
|
Home
