Media - Programmes for Undergraduates

The WLCI Media School offers programmes in Media Production for undergraduate students. These provide you with a comprehensive understanding of the Media Industry and equip you with relevant professional skills.

The programmes prepare you with competencies in different fields of Media. Our curriculum is carefully structured and you learn through lectures, films screenings, workshops, studio-based demonstrations, computer based exercises and practical exercises. We encourage you to experiment and innovate with different forms of communication and to express yourself and explore your creativity to the fullest. Presentations and discussions form an essential part of our programmes and help you to gain confidence and develop your presentation skills.

This programme provides you with a comprehensive understanding of different forms of Media and the role and importance of Media in society. The programme is aimed at those of you who are deeply interested in pursuing a career in the Print Media.

You will study communication theory and be introduced to different forms of media. You will learn to read and analyze a range of media texts and images. The programme provides you with a firm foundation in media law and an informed understanding of the right to information. You will also be acquainted with global media practices and professional standards.

As you progress through the programme, you develop different competencies required in Journalism. You will develop key skills in researching, writing, interviewing, reporting and producing news stories, features and articles. You will also learn editing and the art of layout design to produce a news tabloid/magazine. The programme also introduces you to still photography. You will learn digital imaging and basic computer software required to process and use images.

On completion of this programme, you would have developed competencies in journalism, in substantiating news stories and features with images and in designing and creating pages for the Print Media.

The programme introduces you to all aspects of television/video programme production. It focuses on providing you with theoretical and practical knowledge of television/video production techniques. You will also learn to operate professional video camera equipment, sound recording equipment and non linear editing software required to produce television programmes and video films.

During the programme, you will be introduced to essential equipment used in television and video production and be familiarized with the organized environment of shooting studios, sound recording studios and editing studios through lecture- demonstrations held in these facilities. You will also be taught basic lighting techniques for indoor and outdoor locations.

You will learn to analyze factual and fiction editing conventions and apply these principles along with editing techniques to handle time and pace in creating visual sequences. You will also explore the creative options open to an Editor.

Having understood and developed basic skills in camera, lighting, sound and editing, you will then learn to write, interview and report news stories for television. You also develop your abilities to anchor TV news and report stories before the camera.

The programme introduces you to Documentary, as an important form of communication. We help you to develop and evaluate ideas to write a script for a short documentary film on a subject of your choice. You also learn to work cohesively in a group and shoot and edit these documentaries. On completion of this programme, you would have acquired competencies in operating camera, light, sound and editing equipment. You will also have the ability to write, report, shoot and edit news stories for television and produce a documentary film.

The programme is aimed at those of you who wish to acquire knowledge and skills in web media, adshot production, animation, marketing communication, public relations and event planning. The programme provides you with a theoretical foundation in these important forms of mass communication and imparts requisite skills in these areas.

During your programme, you will study how information is disseminated on the Web media through webzines, web journals and blogs. You will gain experience in using new media tools and techniques to create an e-journal along with your colleagues.

During this programme, we teach you stop frame animation and you will learn to ideate, script and create storyboards. You then plan and produce animation characters, sets and models to produce a short animation film.

You are also introduced to the world of advertising and specifically to the art of producing television commercials. You will analyze and study audio-visual advertising techniques and produce a TV commercial. We also teach you the fundamentals of marketing and you will devise a communication strategy which envisages the use of a variety of media to market a product/service/ social message. You will study Public Relations and learn to identify marketing opportunities, organize press conferences, write publicity material; and plan, document and organize events for private and public organizations. On completion of this programme, you would have developed competencies in researching, writing and reporting for the Web. You would be able to create short animated films, adshots and promos for television. In addition to this, you would be competent to organize corporate events and public relations activities.