Advertising & Marketing Communication - Professional Programme for Graduates

Over the past decade, the field of Advertising and Marketing Communications has undergone a complete transformation. The introduction of new communication technologies, marketing techniques and the reach of Media have revolutionized advertising techniques and have made a deep impact on consumer behaviour. This field has become increasingly competitive and offers challenging and exciting job opportunities for you, particularly in the Media Industry.

This programme gives you a thorough understanding of advertising, contemporary communication practices and marketing techniques. You will learn specialized subjects like consumer behavior, advertising and branding. The programme helps you to develop competencies in formulating a media campaign strategy for an organization, based on market research and analysis. You will also be able to appreciate the advantages of, and the need for, branding and the role that Media plays in establishing a brand. You will also understand how advertising works; the correlation between marketing and advertising and the role of media in campaign planning. On completion of the programme, you will be competent to plan advertising campaigns and create a branding strategy for an organization using various media.