In this programme, you will be equipped with an understanding of the industry and learn fundamental principles of Public Relations. You will develop an innovative and multi-skilled approach to planning and coordinating events.

You will learn to identify marketing opportunities, create greater awareness and a positive public image for clients by using different forms of media and public relations activities.

The programme helps you develop competencies in planning, documenting, budgeting, organizing and managing corporate and sports events. You also learn the elements of business organization, fundamentals of marketing research, communication strategy and promotional aspects related to the industry. On completion of the programme, you will be competent to perform Public Relations functions and organize events.

This programme helps you develop critical and creative thinking skills to operate effectively in a dynamic business environment. You acquire skills in researching, strategizing and addressing public relations issues. You also learn to conceptualize, innovate and ideate events and to manage event logistics for private and public organizations. We teach you how to supervise niche markets where conventional media strategies may not be effective.

On completion of the programme you would have competencies to take up careers in public relations companies, the film and media industry (including Radio and TV channels), production houses, event management companies and also in the corporate communication division of business enterprises.