* Successful completion of Advanced Certificate Level I and II will deem the candidate eligible for Professional Certificate Level I and II.
" WLCI students are talented with very strong design inputs. Prarthana Chaddha has been an integral part of all our major events and has done outstanding work as a VJ stylist."
There is a virtual explosion in the retail business across the length and breadth of our country. The organized Indian retail sector has undergone fundamental changes and it is today one of the fastest growing sectors. Traditional markets are being transformed as new formats in Retail marketing are being adopted, such as departmental stores, hypermarkets, supermarkets and specialty stores.
Professional Certificate I ....................................................................................................................................................................................
Our programme in Retail provides you with knowledge of global trends and equips you with business
skills and competencies required for this industry. You will develop an understanding of the retail
environment, marketing, business principles and planning. In addition to this, you will also learn about
the behavioural pattern of consumers along with buying, procuring, logistics and merchandising. You will
develop competencies in planning procurement of merchandise for a retail outlet and in developing a
sales strategy for implementation.
On completion of the programme, you would have developed skills
in the areas of merchandising, procuring, store planning and in
retail sales.
Course Curriculum
Consumer Behaviour
Retail Environment and Concept
Sales Organization and Sales Strategy
Buying & Merchandising
Store Analysis (Design, Visual Merchandising, Promotional Events)
Professional Certificate II ....................................................................................................................................................................................
This programme offers you the opportunity to take up exciting careers in the fast-growing Retail sector
by providing you specialized knowledge of retail operations and requirements. It also gives you an
insight on marketing communication, e-retailing and innovative methods of retail selling.
You will carry out an industry-related project during the programme and will have an opportunity to
interact with successful retail managers.
You will also get an opportunity to work as a middle level executive in retail organizations, export
houses and large corporate houses. On completion of the programme, you will be able to take up jobs in
merchandising, buying, sales and store administration apart from procurement, logistics and
distribution.
Course Curriculum
Customer Relationship Marketing (CRM)
Integrated Marketing Communication in Changing Economic Order
E-retailing
Retail Selling Skills
Project
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