This programme is designed to develop competencies in managing marketing activities in a business organization. You learn product development, competitive pricing, effective product promotion, distribution and sales planning and the use of market research for formulating strategic business decisions.

You gain a thorough understanding of consumer behaviour, methods of conducting marketing research and implementing marketing plans. On completion of the programme you will be able to lead sales teams, implement sales processes and perform marketing functions in details and service organizations.

You would have also developed competencies to perform in the areas of Sales, Marketing, Business Development and Customer Care.

In a globalized economic environment, you need to understand how international markets operate. We teach you strategies and techniques for marketing across different geographies in multi-cultural environments. On completion of the programme, you will be able to implement marketing plans and use effective communication for better marketing performance.You will learn through lecture sessions, case studies, workshops and group learning projects and also gain practical experience through a traineeship in the industry which will give you exposure to real-world marketing conditions.

The programme prepares you with competencies to join the middle level executive cadre in business organizations. Job opportunities are available for you in various sectors like consumer goods, consumer durables, financial services, information technology and retail, to name a few.