This programme gives you a thorough understanding of advertising, contemporary communication practices and marketing techniques. You learn specialized subjects like consumer behaviour, branding and retailing. You will develop competencies in formulating a campaign strategy for an organization, based on market research and analysis. You will also be able to appreciate the advantages of and the need for branding.

You will also understand how advertising works, the correlation between marketing and advertising and the role of media. On completion of the programme, you will be competent to plan advertising campaigns and create a branding strategy for an organization.

The programme teaches you methods of carrying out research and studying emerging trends in global communication. You will also learn account planning, media planning, buying media space and integrated communication.

You will be competent to undertake communication projects for organizations in which you formulate a campaign strategy and plan and buy media space to achieve desired results. On completion of the programme, you could work with advertising agencies, media buying houses, communication consultants and in the corporate sector.