| |
|
|
| |
" WLCI students are talented with very strong design inputs. Prarthana Chaddha has been an integral part of all our major events and has done outstanding work as a VJ stylist."
 more..
|
|
|
Advertising & Graphic Design - Programmes for Undergraduates
..................................................................................................................................................... |
The Advertising & Graphic Design School offers programmes for undergraduate students which are structured to prepare you to meet the challenges of a highly creative, competitive and demanding industry. The curriculum for the programmes is industry driven and aimed to develop your creativity, design skills and business awareness. The programmes provide you with relevant knowledge and professional expertise in Advertising, Graphic Design, Animation, Corporate Branding and Web & Multimedia. These are interdisciplinary programmes which provide you with a broad-based knowledge of design and integrate theory and practice with an aim of extending your imaginative, intellectual and analytical capabilities through live and collaborative projects, workshops, analytical research, critiques and presentations. Our programmes adopt an integrated approach and focus on teaching you the fundamentals of design, advertising, animation, corporate branding and packaging. We encourage you to explore and experiment with ideas and media to produce innovative design solutions which meet industry requirements. The programmes aim at developing conceptual thinking, ideation skills and software applications. You learn in a supportive environment which encourages personal growth and nurtures your individual creativity and talent. The design of the curriculum supports graduate employability in a number of ways. You may choose to specialize in either the creative or strategic field, depending on your personal aspirations for the future. The programmes equip you with competencies which prepare you for careers and job opportunities in Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, Packaging, Copywriting, Television, Media, Films, Photography, Exhibition and Retail Design.
|
|
| |
FOUNDATION CERTIFICATE I
.................................................................................................................................................................................... |
| |
This programme introduces you to the fundamentals of design and emphasizes design as a problem-solving process through broad-based investigation, analysis, synthesis and communication. It focuses on developing your understanding and skills in Basic Design (2D &3D), Colour, Life Drawing, Typography, Art History & Appreciation, Aesthetics and by exploring a variety of media. You learn the principles of design and develop skills through exploratory and experimental workshops, projects and seminars. We encourage you to research and critically analyze the way in which designers and creative professionals apply design principles to graphics. You will study visual language, still life and drawing techniques in relation to different formal elements, responses, moods and emotions. You will also be encouraged to look at contemporary, historical references, art history and youth culture. We introduce you to the fundamentals of typography and its application. During the programme, you will study fundamentals and functions of advertising and how strategies are defined and developed for a specific socio-economic category of consumers. You will also be able to experiment with photography and work on digital platforms for 2D projects. On completion of the programme, you would have gained competencies in Design, Creative thinking, Advertising, Computers, Drawing techniques and understanding of the History of Art.
|
| |
| Course Curriculum |
| |
- Elements & Principles of Design
- Drawing Techniques & Approaches
- Visual Recording in Art & Design
- Material, Technique & Process in Art & Design
- Historical & Contextual Reference
- Introduction to Typography Skills
- Computer Application In Art & Design
- Introduction to Advertising
- Basic Digital Photography
|
| |
FOUNDATION CERTIFICATE II
.................................................................................................................................................................................... |
| |
This programme aims to develop visualization techniques and an understanding of contemporary markets and cultural contexts. During this programme, each project provides you an opportunity to identify solutions for 'live' briefs through idea generation workshops. While learning advertising, you will be exposed to current case studies and campaigns and investigate market trends. You will also learn advertising techniques to develop a campaign for a product which includes market research, trends, product benefits, alternative creative strategies, USP and brand positioning, you will then apply this knowledge to create an advertising campaign which meets professional standards. You learn to produce design solutions for a magazine/tabloid and create a package design (3D) for specialist consumer groups. You will also learn to carry out professional photographic assignments and work on a range of design software including Adobe Photoshop, Indesign, and Illustrator. On completion of this programme, you will have acquired competencies to visualize and create advertisements, Design Retail (3D) Packaging Editorial and understand Print Production.
|
| |
| |
| Course Curriculum |
| |
- Image Manipulation Application
- Computer Application in Art & Design
- Drawing Techniques and Approaches
- Editorial Design- Newsletter
- Packaging Design
- Print Production
- History & Contextual Reference
- Image Manipulation Application- Photography
- Advertising Campaign
- Copywriting for Print Advertising
- Final Project
|
| |
INTERMEDIATE CERTIFICATE I
.................................................................................................................................................................................... |
| |
This programme is aimed at students who are interested in developing lateral thinking skills and idea-generating techniques. This interdisciplinary programme focuses on packaging, corporate identity, artificial intelligence, interactive design, web and typographic skills. You will explore drawing techniques in traditional and digital formats and learn to apply them in typographic practices and packaging design. We encourage you to develop psychological insights to understand the use of colour, metaphors and navigational systems in web design. On completion of this programme, you would have acquired skills in 'lateral thinking' and will be able to produce original ideas to meet specific graphic communication objectives .You will be competent to create and evaluate radical design solutions in packaging and web design under market constraints.
|
| |
| Course Curriculum |
| |
- Idea Generation-lateral thinking
- Drawing Technique Approaches
- Typography Skills
- Packaging Design
- Multimedia & Web Authoring
- Image Manipulation Application
- Business Practices
- Professional Studies
- Critical Studies
- History & Contextual Reference
- Copywriting for Radio Advertising
|
| |
INTERMEDIATE CERTIFICATE II
.................................................................................................................................................................................... |
| |
This programme is aimed at students who are interested in developing professional design skills. The programme helps you develop your ability to apply fundamental design principles to offer solutions to complex, integrated design projects. During the programme, you will learn to handle text and images to create editorial design options for magazines. You will learn multimedia techniques required to develop a professional website. You will also learn various forms of animation techniques and motion graphics. You will apply your knowledge of creating corporate identity to design a corporate manual, in consonance with internal and external values of an organization. On completion of this programme, you will be able to produce a short animation film using sound and editing techniques, design a magazine and website, ideate creative strategies for brands and create a corporate identity manual and media kit that meet industry standards. |
| |
| |
| Course Curriculum |
| |
- Editorial Design (Magazine design)
- Multimedia & Web Authoring
- Drawing Technique Approaches
- Animation Techniques (project)
- Advertising Campaign Risk Advertising
- Advertising TVC Art Direction
- Corporate Identity
- Portfolio Development
|
| |
HIGHER CERTIFICATE I
.................................................................................................................................................................................... |
| |
This programme focuses on integrating various modules to develop an indepth understanding of consumer culture and market-driven communication. You will learn advanced creative skills for advertising, animation, web and interactive media and typography. You will be able to articulate your own thinking and demonstrate a comprehensive understanding of visual thinking and creativity in your work. During this programme, you will be expected to work independently on Creative strategies, Advertising campaigns, for FMCG, consumer goods, products, services and brands. You may also learn copywriting as an optional unit. You will learn techniques for expressing a campaign thought, calling for action and reinforcing the message. During this programme, you will learn advanced animation techniques in 3D to create moving type and imagery using advanced software techniques. As a part of the Web and Multimedia module, you will design a client-ready website and evaluate web-safe colour palettes, usability, and accuracy. You will learn to evaluate the corporate identity of an organization and develop a creative strategy for communicating a brand image. In this programme you will also develop entrepreneurial skills and learn business organizational planning, operations, resource planning for a creative hotshop/design studio. On completion, you would have developed abilities to create, implement and evaluate design across a range of media. You would also have acquired competencies to create experimental design for Internet Applications, Promos and Films.
|
| |
| Course Curriculum |
| |
- Advertising Campaign
- Copywriting for Television Commercials.
- Drawing Technique Approaches
- Animation Techniques
- Business Practices
- Professional Studies
- Corporate Identity
- Multimedia & Web Authoring
- Advance Typographic Design
|
| |
HIGHER CERTIFICATE II
.................................................................................................................................................................................... |
| |
This programme is structured to provide you with knowledge and skills to handle independent and self directed design projects, set to industry standards. Throughout the programme you are provided with a Traineeship in leading advertising agencies, design studios, animation studios, TV channels and Media houses. In this programme, you will carry out projects set by the industry which will showcase your professional abilities and creative talent. You will also work on an Industry Project (IP) in a specialized area of your choice. You will submit a dissertation mentored by an industry guide. Your final project will be evaluated an critiqued by a jury of experts. Your works will be showcased in the Annual Exhibition. On completion of this programme, you will be competent to enter the global design fraternity and pursue rewarding careers in Advertising Agencies, Design Studios, Publishing houses, Corporate Branding MNCs, New Media, Web & Multimedia studios and TV Channels.
|
| |
| |
| Course Curriculum |
| |
- Advance Typography Design
- Advertising Campaign
- Advertising TVC
- Editorial Design
- Animation
- Dissertation
- Portfolio Development
- Industrial Diploma Project (IDP) with Traineeship
- Copywriting (optional module, students are pre- tested on their skills to be credited the module)
|
| |
For Further Information Contact
.................................................................................................................................................................................... |
| |
Ms. Neha Bahl at (0) 9818479333
or mail at ugcourses@wiganindia.org or enquiry@wiganindia.org |
| |
|
|
|
| |
| |
|
 |
|
Globally acclaimed qualifications |
|
International course curriculum |
|
Option to study some levels in UK |
|
Opportunity to pursue further studies abroad |
|
Professional Communication Workshops |
|
Life Skills Training Workshops |
| |
|
|
|
| |
|
|
Home
